GLAMPING BUSINESS AND RETREAT EVENT SUCCESS

This year, I'm embracing stress-free glamping business success with this checklist. If you bumped into me on the beach lately, or passed me on a dog walk, or even caught me pottering in my vegetable plot, you might wonder how I look so… peaceful. No headphones. No podcast. No audiobook teaching me something new about entrepreneurship, hospitality marketing, self-development, or the glamping industry.

This is the magic of quiet moments...

Just me.
And silence.
And honestly… It has been unexpectedly life-changing.

For years, I’ve been a champion of “making every moment count".

I think many of you know exactly what I mean.

When you run a business, a household, a creative project… or all three… you learn to layer your time.

A podcast while cleaning the kitchen.

An audiobook while doing accounts.

A webinar while cooking dinner.

A quick online course while folding laundry.

It’s productive. Efficient. Smart.

But what I didn’t notice was this… I’d filled up every pocket of quiet...

Running a glampsite is exciting, but with more sites opening up every year, competition is fierce. Simply listing your site on different booking platforms isn’t enough anymore. Guests expect polished websites, engaging content, and strong social proof before making a booking.

Here are some practical strategies to help you attract more guest bookings and stand out in today’s digital travel space.

1. Use Content Marketing to Answer Guest Questions

Glamping is still new to many travellers, which means people are searching online to understand what it is and whether it’s right for them. Content marketing is one of the most powerful ways to build trust and convert curiosity into bookings.

Here’s how:

• Identify common guest questions and concerns (through surveys, online research, or even social platforms).

• Create blog posts, videos, or guides that directly answer those questions.

• Share insider tips on your location, nearby attractions, or seasonal activities.

Platf...

This is the age of AI, so you'll be forgiven if you've been wondering whether blogging is still worth your time, especially in hospitality marketing if you run a unique holiday rental or glamping business! If you are, then you're not alone. Many companies, especially in the unique hospitality sector, where teams are often small and already stretched, are starting to question whether blogging is still worthwhile.

But before you pause and give up producing great content, here’s something that might surprise you.

NP Digital recently analysed 20 companies...10 that kept blogging and 10 that stopped... to see what impact it had on their visibility.

They tracked their performance for 12 months, and the results were truly eye-opening for small and medium hospitality business owners.

The Numbers Tell the Story

The data showed that companies that kept blogging saw:

+85.8% more LLM traffic (coming from AI tools like ChatGPT)
+9.1% growth in revenue

Meanwhile, those who stopped blo...

Glamping is an amazing way to enjoy the outdoors year-round, and its popularity continues to grow across the world. At peak times, many sites run at full occupancy... but when the weather cools or school calendars kick in, bookings can dip. If your glampsite struggles during quieter months, don’t panic. With the right mix of creativity and strategy, you can turn low season into an opportunity.

Here are some smart ways to attract more low-season and off-peak bookings for your site.

1. Make Weekdays More Attractive

Weekdays are often slower because of school and work commitments, but that doesn’t mean nobody is interested. In fact, some travellers actively prefer weekday getaways because of the quieter atmosphere and personalised service.

Try themed weekday promos to spark interest. For example:

• “Teepee Tuesdays” with discounted rentals
• Midweek dining perks such as 'bottomless brunch', free cocktails or a complimentary breakfast
• Discounts for digital nomads or remote workers who
...

In the world of unique stays and glamping, one thing stands out: not every host is playing the same game! Scroll through a few listings and you’ll see it right away. Some properties jump off the screen, pulling you in and making you want to pack a bag immediately. Others, although equally beautiful, get passed over in seconds.

So what sets the top 10% of hosts apart?

It’s not just about fancy features or cool amenities. It’s about the experience they create even before the guest arrives. In other words, from the moment they spot the accommodation when browsing social media or asking for inspiration from friends.

First Impressions Really Do Matter!

When people walk past a high street shop, they are tempted inside by the window display. The better the display, the more likely the shop owner will attract new shoppers. It is precisely the same in hospitality, even if your business is in the middle of a rural area and nowhere near a high street or natural footfall. So you need t...

In the ever-evolving world of glamping, luxury outdoor hospitality and retreat events, one truth is undeniable: the game has changed... Dramatically! 

Gone are the days when simply ranking on Google or sending a few emails could reliably fill your calendar and events. Today, thanks to rapid shifts in consumer search behaviour, the rise of AI, and increasing guest expectations, glamping business owners, unique hospitality providers, short-stay hosts and retreat leaders need to adapt, or risk being lost and forgotten.

Listen to the full episode here:

If you've been wondering why your website traffic is down, bookings are slower, or engagement is dropping despite your best efforts, you are not alone. But the solution isn't working harder... It's working smarter. 

The Cheese Has Moved: What Glamping and Retreat Hosts Can Learn from a Classic Business Book Parable 

In the book Who Moved My Cheese?, we're reminded that clinging to what worked in the past is a recipe for stagn...

In the world of experiential travel, your property’s design does more than offer comfort… it tells a story. A story that gets shared in photos, reels, and tags. And that story can help you build you a fully booked calendar.

So how do you design your glamping site, retreat or unique hospitality not just for rest, but for where guests do the storytelling for you?

The secret? Intentional design that encourages connection and content.

Here's how you can tailor your glamping stay to attract modern guests and inspire user-generated content that sells your space without you lifting a finger.

Whether you're a glamping business owner, unique hospitality host, or building a short-stay eco-retreat, these strategies will elevate your brand, attract your dream guests, and help your property stand out.

1. Create Photographable Moments in Unexpected Places

Guests love capturing the unseen details. Think beyond the obvious.

• Add a winding woodland path dappled in fairy lights (or an army
...

Glampsites are popular, especially during holiday periods. If you are in an area with a high concentration of holiday rental accommodations, you need to find a way to stand out and attract customers to your site. Due to the unique visual appeal of glamorous camping, you have considerable potential to develop a solid brand and effectively reach your target market. 

Here's how to attract more direct guest bookings to your holiday rental, even if you're short on time and energy:

1. Perform weekly assessments and build robust data

Attract customers by regularly analysing your data and adjusting your offering accordingly. Review weekly reports, trends, and visitor demographics to assess any correlations with your booking rate. Also, examine holiday periods and events to identify any correlations with your booking rate. For example, if you are getting more group or family bookings, you can adjust your strategy to target more group travellers and cliques. Knowing what you are dealing with ...