How to Attract More Guest Bookings - Unique Hospitality Tips

Running a glampsite is exciting, but with more sites opening up every year, competition is fierce. Simply listing your site on different booking platforms isn’t enough anymore. Guests expect polished websites, engaging content, and strong social proof before making a booking.

Here are some practical strategies to help you attract more guest bookings and stand out in today’s digital travel space.

1. Use Content Marketing to Answer Guest Questions

Glamping is still new to many travellers, which means people are searching online to understand what it is and whether it’s right for them. Content marketing is one of the most powerful ways to build trust and convert curiosity into bookings.

Here’s how:

• Identify common guest questions and concerns (through surveys, online research, or even social platforms).

• Create blog posts, videos, or guides that directly answer those questions.

• Share insider tips on your location, nearby attractions, or seasonal activities.

Platforms like Quora and Reddit are great places to find questions travellers are already asking. Write helpful answers and link back to your site for more details. The more useful content you put out, the more likely people are to see your site as trustworthy and book with you.

2. Run Targeted Digital Ad Campaigns

Paid ads don’t have to cost a fortune. With social media advertising, you can reach your specific audience for a relatively low spend.

Start with your existing customer data. If you have a CRM or past booking records, use that to build your target audience. Then, create lookalike audiences on platforms like Facebook or Instagram to reach new guests with similar interests.

Visual ads work best for glamping. Use eye-catching photos of your tents, cabins, or site features, and highlight what makes your location unique. Done right, digital campaigns not only bring in new guests during times of low occupancy but also increase your brand’s visibility.

3. Build Guest Loyalty Programs

New bookings are great, but repeat bookings are gold. A simple loyalty program can turn one-time guests into regulars.

Some ideas include:

• A digital or physical “stay card” that rewards every few visits with a free night
• Exclusive perks for return guests, like priority booking for peak weekends
• Referral discounts when guests bring friends or family

Guests who feel valued are far more likely to come back and to spread the word.

4. Offer Virtual Tours

Glamping is all about the experience, and sometimes pictures just aren’t enough. A virtual tour provides potential guests with a clear sense of what to expect, which can boost their confidence and encourage bookings.

You can:

• Add a 360-degree video of your site to your website

• Share walkthroughs on YouTube, Instagram Reels, or TikTok

• Highlight the most Instagrammable spots on your site

Showing off the atmosphere, whether it’s cosy interiors, starlit skies, or beautiful communal areas. These all help the guests to imagine themselves there.

5. Leverage Reviews and Social Proof

Positive reviews are one of the strongest booking motivators. Encourage guests to leave feedback on Google, TripAdvisor, and social media. Share their testimonials (with permission) on your website and marketing materials.

Even better, encourage user-generated content. Guests posting about your site on Instagram or TikTok is authentic advertising that money can’t buy.

Set-and-forget hospitality marketing?

To attract more guest bookings, focus on what today’s travellers value most: trust, unique experiences, and easy online access to information. With fresh content, smart advertising, loyalty rewards, and plenty of visual appeal, your glampsite won’t just attract guests... you’ll keep the same people coming back for more and recommending your services to others. This means you can no longer rely on set-and-forget marketing but will need to keep your content fresh and engaging. If you need help to get this right for your business, get in touch with Inspired Collective (link below) to get done-for-you services and daily support.

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