How to Get More Low Season and Off-Peak Bookings

Glamping is an amazing way to enjoy the outdoors year-round, and its popularity continues to grow across the world. At peak times, many sites run at full occupancy... but when the weather cools or school calendars kick in, bookings can dip. If your glampsite struggles during quieter months, don’t panic. With the right mix of creativity and strategy, you can turn low season into an opportunity.

Here are some smart ways to attract more low-season and off-peak bookings for your site.

1. Make Weekdays More Attractive

Weekdays are often slower because of school and work commitments, but that doesn’t mean nobody is interested. In fact, some travellers actively prefer weekday getaways because of the quieter atmosphere and personalised service.

Try themed weekday promos to spark interest. For example:

• “Teepee Tuesdays” with discounted rentals
• Midweek dining perks such as 'bottomless brunch', free cocktails or a complimentary breakfast
• Discounts for digital nomads or remote workers who want a midweek change of scenery

These kinds of offers make weekdays feel like a special experience, not a second choice.

2. Create Seasonal Packages

Packages encourage people to book even when a trip wasn’t originally on their radar. They also add value for guests while boosting your revenue.

Some package ideas include:

• Family bundles with meals included or kids-stay-free offers
• Romantic couples’ packages with champagne, a private hot tub, or stargazing activities
• Adventure add-ons like kayaking, hiking tours, or quad biking at a discounted rate
• Partner deals with local attractions such as vineyards, spas, or historical sites

The goal is to make your glampsite feel like an all-in-one experience rather than just a place to sleep.

3. Build Partnerships

Partnerships are a powerful way to keep your site busy year-round. By working with local businesses and organisations, you gain exposure to new audiences and fill quieter periods.

Some partnership ideas:

• Offer discounts to local transport companies that refer guests
• Work with event planners to host team-building retreats, weddings, or wellness weekends
• Invite influencers, bloggers, or vloggers to stay in exchange for content and reviews
• Set aside off-season availability for corporate groups or schools planning trips
• Collaborate with nearby restaurants or activity providers to create bundled deals

Think of it as a win-win: your partners get extra business, and your glampsite gets consistent bookings.

4. Highlight Off-Season Perks

Don’t underestimate the appeal of travelling outside peak season. Many guests prefer cooler weather, fewer crowds, and a slower pace. Play up these advantages in your marketing. For example:

• Cosy autumn and winter escapes with fire pits and heated tents
• Wellness-focused retreat events like yoga, meditation, or spa packages
• Off-season photography or stargazing opportunities
• Remote working “workcation” options with good Wi-Fi and peaceful surroundings

By showing the unique experiences your site offers in the low season, you’ll attract guests who are looking for something a bit different.

Now it's over to you...

Running a glamping business means adapting to the highs and lows of seasonal demand. By getting creative with offers, building strong partnerships, and marketing the perks of off-peak stays, you can keep bookings steady all year round. Low season doesn’t have to mean low profits. It can be a chance to stand out and build guest loyalty that lasts into the busy months.

Listen to the podcast episode about how to make low-season guest attraction techniques work for you: 

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