An accelerator program helping you start up and grow your glamping business or unique holiday rental from the ground up.

Become A Member Today

Designed with YOU at the heart of it!

In the many years I’ve been working with those who want to launch into this industry, the biggest hurdles are a lack of confidence, knowledge, accountability from a private community and inspiration. This is why businesses fail to launch and become profitable quickly. I want to fix that with:

Weekly Live Calls

Exclusive Training

Private Community


After the whirlwind of 2020 I feel we need a QUALITY COMMUNITY away from social media where people can get IN-DEPTH answers to their burning questions as-and-when they come up.

This supportive group of people would together become a hive mind and an inner circle. 

The journey of a business owner is hard… especially in hospitality.




Knowledge gaps.

No peer group for support.

No direct access to experts.

Relentless distractions.

Confusion about tools.

And the fear of rejection.

Success can never be guaranteed but the probability of success can definitely be improved when joining forces with others who share a common goal.

It can make the whole journey a lot more enjoyable too!

That is my vision for the Start Up And Grow Club.

This Club is for those who have only just started thinking about unique hospitality as a possible business and others who have already started and are ready to GROW BIG... personally and professionally.

It is also for those who have been going for some time and need a boost of support, motivation and inspiration for 2021.

This secret space with a private community is not on social media and it is not open to everyone.

It is a high-vibe place where we can talk openly about the successes and challenges we face every day and where answers to questions can be found. 

With this tribe I will bring you behind-closed-doors interviews, not published elsewhere else content, weekly face-to-face time with me and the experts, helping make your business AMAZING!


Designed to give you:

  • Regular face-to-face time with me in weekly Q&As (attend when you want)

  • Support and accountability from a community of people in a private space (not on social media)

  • Unshared-anywhere-else-training and knowledge

  • Time with special guests, (occasional) celebrities and experts


We rise by lifting others but at times we need lifting too!

The four key elements of this Club are:

  1. Having an hour of face-to-face Q&A time with me each week (starts 7 October at 6.30 pm GMT+1)
  2. Access to a super private community
  3. A members area where extra training will be shared based on what you want
  4. Time with special guests, (the occasional) celebrity and experts in the industry


This will allow you to ask questions like:

How can I negotiate a lower % with a booking platform and what deal is everyone else getting?


A place to do a bit of sanity checking or find accountability to get the work done. 

I keep getting stuck on my business plan and finances, and it’s holding me back!


To find solutions to problems and burning questions you don’t want to share in an open forum.

Can I be sure I’ll be able to replace my current salary if I start a unique hospitality business?


Or maybe you’ve had an unfair complaint from a tricky guest and you want to know how to handle it or just talk about it privately in a safe space with others who will understand.

And yes, as a tribe we can do so much to tip the balance of an unfair review… if we stand together.

Or possibly you are predicting a bumpy financial future unless you get your bookings up.

Or maybe you need inspirational time with the experts I know, who can show you how to:

  • Raise money for your project without going to the bank
  • How to get investment-ready with advice from industry professionals
  • Unique ways to source land and buildings 
  • What you need to get guests booking with you instead of online travel agents to avoid commission fees
  • Styling your space to give an unforgettable guest experience (from the creator of George Clarkes Amazing Spaces)
  • How to work effectively off-grid (from a glamping business owner who worked off-grid with Carlsberg)
  • All the steps of how to run a successful retreat from an event planner
  • Running joint ventures with others to grow your social media and get more bookings
  • New trends and business models as they emerge
  • Face-to-face guidance with a professional photographer to help you improve your social media images
  • Taking care of your health and stress levels so you don't burn out

And so much more to keep you inspired-to-start and motivated-to-grow!

Immediately join in with members in the Club:

  • Introduce yourself in the community and share your social media so we can follow you back

  • Give your suggestions for future support to help you jump ahead of the competition quickly

  • Start enjoying the extra materials already in the members area designed to help you start up and attract more guests quickly

Take a look inside...


"I took part in your ‘recession proofing’ course during the lockdown and really enjoyed it. I found it really interesting that when I put your tips in to practice, I beat (OTA) Canopy and Stars to it, and (direct) guest bookings through my own website have been 50% higher than the whole of last year in just the three months I have been open this year."


Join The Club!

Find the support network you need to speed up your set up process, increase guest bookings and become part of an inspirational tribe in the exciting world of unique hospitality.

Start Up And Grow Club ANNUAL

$20 per month

($240 billed annually)

~cancel any time~

*Regular face-to-face time with me

*Support and accountability from the community 

*Unique training and knowledge

*Time with special guests




Become A Member

Start Up And Grow Club MONTHLY

$35 per month

($35 billed monthly)

~cancel any time~

*Regular face-to-face time with me

*Support and accountability from the community 

*Unique training and knowledge

*Time with special guests




Become A Member

Limited Time To Join

There are only a few places open to new members so if you want to join the Club you might want to get a wiggle on!









About Sarah Riley

Sarah is a consultant, speaker, trainer and podcast host, helping unique holiday rental owners launch and grow quickly in the industry.

She has over 10 years experience of living in and running a boutique hospitality business and a corporate background of project management, marketing and events.

She has been involved in the glamping and unique holiday rental industry since 2009. Now she wants to give regular support to those wanting to do the same.

"I got in touch with Sarah to help sense check my idea for a luxury camping business with a focus on branding and marketing. I found Sarah to be a wealth of knowledge and I suspect that the short time we spent together has saved me some costly and time consuming mistakes down the line. All of my questions were answered including the ones I didn't know I should be asking. "

Ben K.

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