How to Attract More Direct Guest Bookings to Your Holiday Rental

Glampsites are popular, especially during holiday periods. If you are in an area with a high concentration of holiday rental accommodations, you need to find a way to stand out and attract customers to your site. Due to the unique visual appeal of glamorous camping, you have considerable potential to develop a solid brand and effectively reach your target market. 

Here's how to attract more direct guest bookings to your holiday rental, even if you're short on time and energy:

1. Perform weekly assessments and build robust data

Attract customers by regularly analysing your data and adjusting your offering accordingly. Review weekly reports, trends, and visitor demographics to assess any correlations with your booking rate. Also, examine holiday periods and events to identify any correlations with your booking rate. For example, if you are getting more group or family bookings, you can adjust your strategy to target more group travellers and cliques. Knowing what you are dealing with will make advertising and promotion campaigns more successful overall. 

2. Be honest in your listings

Attract customers by upholding integrity and honesty. If you need to list your glampsite on holiday rental sites, you may find yourself competing with other potentially intimidating venues. However, you should resist the urge to exaggerate or make false promises to avoid disappointments or bad reviews. It’s essential to be truthful about your site’s offering, perks, add-ons, and amenities so that visitors won’t feel betrayed, disappointed or underwhelmed when they arrive.

In your listing, you can highlight the positive aspects and attractions that most customers enjoy on your site. You don’t have to go overboard to attract clients; people appreciate genuineness.

3. Update the descriptions and listings from time to time

Attract vacationers by being up-to-date. Most research for potential new holiday spots is conducted online; therefore, it is essential to ensure accuracy and currency in your descriptions and listings. You should add new attractions and activities to your listings as soon as possible. Outdated descriptions and listings can deter some customers, as they may assume that your holiday rental site is inactive or poorly managed.

Your online description is potentially your customer’s first impression of your business; hence, you need to ensure that you are displaying your most up-to-date information at all times.

4. Take and post a lot of photographs

Attract new customers by showing them the beauty of your glampsite. Take pictures of your site at different times of day and during various seasons or events, so potential glampers can get a feel for the site, even if they haven't visited yet. Ensure that your images are of high quality and post them regularly online. A smartphone will suffice if you always have one in your back pocket. At least once a year, consider hiring a professional photographer. The investment will pay for itself as you'll always have fresh images to improve your website, social media and booking platforms, helping you to attract new customers

Final Thoughts

Tourists love exploring different places and getting involved in new activities, but there's a lot of competition out there. So to stay visible and relevant, make your content schedule a priority. Whether you produce photos, blogs, social media posts, or new listings, they are all important if you want to stand out from the crowd. However, following a strategy that aligns with your ideal customer profile will have the most significant impact.

Struggling to find time to market your unique hospitality business, let alone attract the right guests?

If you want to sharpen your customer profile, improve your strategy and maximise your online impact without adding to your payroll or workload, our done-for-you marketing services are designed for you.
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