Hospitality Marketing: Blogging Isn’t Dead, It’s Just Evolving... FAST!

This is the age of AI, so you'll be forgiven if you've been wondering whether blogging is still worth your time, especially in hospitality marketing if you run a unique holiday rental or glamping business! If you are, then you're not alone. Many companies, especially in the unique hospitality sector, where teams are often small and already stretched, are starting to question whether blogging is still worthwhile.

But before you pause and give up producing great content, here’s something that might surprise you.

NP Digital recently analysed 20 companies...10 that kept blogging and 10 that stopped... to see what impact it had on their visibility.

They tracked their performance for 12 months, and the results were truly eye-opening for small and medium hospitality business owners.

The Numbers Tell the Story

The data showed that companies that kept blogging saw:

+85.8% more LLM traffic (coming from AI tools like ChatGPT)
+9.1% growth in revenue

Meanwhile, those who stopped blogging saw:

-39.7% drop in SEO traffic
-10.4% decline in revenue

That’s not just a dip, that’s business momentum, marketing and exposure to potential customers taking a serious hit.

Why Does This Happen?

This matters because Google and AI platforms (like ChatGPT, Gemini, and Perplexity) rely on fresh, structured, and authoritative content to decide what to show, rank, and cite.

When you stop blogging, you stop sending those signals. 

Your website starts to look inactive...

People and AI wonder if you're closed...

Your reach shrinks...

And eventually… people stop finding you altogether!

So, no... blogging isn’t dead.

It’s just evolving... and FAST!

The New Way to Blog in 2026

Old-school blogging, with keyword-stuffed posts and no authentic voice, is no longer effective. What works now is intentional, genuine, and story-driven content. The kind that connects with how people actually search and read today.

Here’s how to make it work for you, especially if you’re in hospitality or run retreat events:

1. Write for people first and algorithms second.
   Share real stories, insights, and tips your audience genuinely cares about. 
2. Use real photos and experiences.
   Let guests feel what it’s like to be there. Share less polished and more informal pictures in blogs. This makes the content more human and is what gets others curious enough to click “Book.”
   
3. Answer specific questions your audience asks.
   Think “What’s the best season to visit?” or “What should I bring for a yoga retreat?”  or "What do I love doing in the area that my guests would love too?" These are gold for both SEO and customer conversions.
   
4. Repurpose your blogs into smaller content.
   With a clever strategy, one long-form blog can fuel your social posts, email campaigns, and Reels for weeks. So, consider how you can repurpose and repost one piece of content to gain significant exposure across all your channels.
   
5. Pay attention to what AI wants to recommend.
   Unlike SEO, you’re not optimising for clicks; you want to get noticed and recommended by AI. Formats like listicles, FAQs, comparison tables, and authentic reviews increase your chances of being cited. Including the right kind of code on the backend of your website also helps AI find your content and recommend it to others.
6. Stay consistent.
   Even one post a month tells Google and AI, “We’re active, we’re relevant, and we’re still here!”
   

When you keep your blog alive, you keep your brand discoverable.

How To Reinvigorate Tired Website Content And A Lacklustre Blog

If you're ready to bring your blog back to life, ask yourself... what’s one small move you can make today?

Maybe it’s publishing that blog that’s been sitting in your drafts for months.
Maybe it’s writing a story your audience actually wants to read (and start by researching this).
Or maybe it’s just deciding that your website deserves to stay alive and active... even when you don’t have time to do it yourself.

Because here’s the thing: blogging now isn’t about keeping up, it’s about showing up!

And when you keep showing up, your audience, as well as AI and Google, take notice.

If you’re ready to hand this off and finally have your blog working for you instead of sitting silent, I’ve got you.

We can handle your blog strategy, writing, and publishing, so your content continues to bring in traffic, leads, and guests, even when you’re offline, having a well-deserved rest.

If you want to talk about how you can improve your website content and start getting it found by AI, get in touch here: https://inspiredcollectiveltd.com/ 

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