GLAMPING BUSINESS AND RETREAT EVENT SUCCESS

Welcome to the world of extraordinary hospitality with Sarah Riley. Providing support for glamping business and retreat centre owners who deliver vacations and unique events around the world

What the Top 10% of Hosts Do Differently: From Listings to Experiences

In the world of unique stays and glamping, one thing stands out: not every host is playing the same game! Scroll through a few listings and you’ll see it right away. Some properties jump off the screen, pulling you in and making you want to pack a bag immediately. Others, although equally beautiful, get passed over in seconds.

So what sets the top 10% of hosts apart?

It’s not just about fancy features or cool amenities. It’s about the experience they create even before the guest arrives. In other words, from the moment they spot the accommodation when browsing social media or asking for inspiration from friends.

First Impressions Really Do Matter!

When people walk past a high street shop, they are tempted inside by the window display. The better the display, the more likely the shop owner will attract new shoppers. It is precisely the same in hospitality, even if your business is in the middle of a rural area and nowhere near a high street or natural footfall. So you need to thin...

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Why Glamping Business Owners & Retreat Leaders Must Rethink Marketing in the Age of AI (Before It's Too Late)

In the ever-evolving world of glamping, luxury outdoor hospitality and retreat events, one truth is undeniable: the game has changed... Dramatically! 

Gone are the days when simply ranking on Google or sending a few emails could reliably fill your calendar and events. Today, thanks to rapid shifts in consumer search behaviour, the rise of AI, and increasing guest expectations, glamping business owners, unique hospitality providers, short-stay hosts and retreat leaders need to adapt, or risk being lost and forgotten.

Listen to the full episode here:

If you've been wondering why your website traffic is down, bookings are slower, or engagement is dropping despite your best efforts, you are not alone. But the solution isn't working harder... It's working smarter. 

The Cheese Has Moved: What Glamping and Retreat Hosts Can Learn from a Classic Business Book Parable 

In the book Who Moved My Cheese?, we're reminded that clinging to what worked in the past is a recipe for stagnation....

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How to Attract Guests (and Turn Them into Your Marketing Team)

In the world of experiential travel, your property’s design does more than offer comfort… it tells a story. A story that gets shared in photos, reels, and tags. And that story can help you build you a fully booked calendar.

So how do you design your glamping site, retreat or unique hospitality not just for rest, but for where guests do the storytelling for you?

The secret? Intentional design that encourages connection and content.

Here's how you can tailor your glamping stay to attract modern guests and inspire user-generated content that sells your space without you lifting a finger.

Whether you're a glamping business owner, unique hospitality host, or building a short-stay eco-retreat, these strategies will elevate your brand, attract your dream guests, and help your property stand out.

1. Create Photographable Moments in Unexpected Places

Guests love capturing the unseen details. Think beyond the obvious.

  • Add a winding woodland path dappled in fairy lights (or an army of ga
  • ...
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How to Attract More Direct Guest Bookings to Your Holiday Rental

Glampsites are popular, especially during holiday periods. If you are in an area with a high concentration of holiday rental accommodations, you need to find a way to stand out and attract customers to your site. Due to the unique visual appeal of glamorous camping, you have considerable potential to develop a solid brand and effectively reach your target market. 

Here's how to attract more direct guest bookings to your holiday rental, even if you're short on time and energy:

1. Perform weekly assessments and build robust data

Attract customers by regularly analysing your data and adjusting your offering accordingly. Review weekly reports, trends, and visitor demographics to assess any correlations with your booking rate. Also, examine holiday periods and events to identify any correlations with your booking rate. For example, if you are getting more group or family bookings, you can adjust your strategy to target more group travellers and cliques. Knowing what you are dealing with ...

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