GLAMPING BUSINESS AND RETREAT EVENT SUCCESS

Hospitality is constantly evolving to keep up with changing times, shifting travel habits, and the needs of new generations. With higher spending power and a growing desire for unique experiences, travellers are looking for destinations that combine adventure, comfort, and sustainability. That’s why glamping, also known as glamorous camping, has become such a popular alternative to traditional camping and even luxury hotels.

But what does it actually take to run a glamping site day-to-day? Beyond the luxury tents or cabins, there are logistics, systems, and operations that need to be managed to ensure your business runs smoothly and your guests leave happy.

Capacity and Space Planning

Space is your biggest asset. Guests aren’t booking a glamping stay to feel crowded... they want privacy, views, and that “exclusive” vibe. Think about how far apart each tent or cabin should be so guests don’t hear each other through thin canvas walls, which have no sound insulation.

If land is tigh...

Glamping is an amazing way to enjoy the outdoors year-round, and its popularity continues to grow across the world. At peak times, many sites run at full occupancy... but when the weather cools or school calendars kick in, bookings can dip. If your glampsite struggles during quieter months, don’t panic. With the right mix of creativity and strategy, you can turn low season into an opportunity.

Here are some smart ways to attract more low-season and off-peak bookings for your site.

1. Make Weekdays More Attractive

Weekdays are often slower because of school and work commitments, but that doesn’t mean nobody is interested. In fact, some travellers actively prefer weekday getaways because of the quieter atmosphere and personalised service.

Try themed weekday promos to spark interest. For example:

• “Teepee Tuesdays” with discounted rentals
• Midweek dining perks such as 'bottomless brunch', free cocktails or a complimentary breakfast
• Discounts for digital nomads or remote workers who
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In the ever-evolving world of glamping, luxury outdoor hospitality and retreat events, one truth is undeniable: the game has changed... Dramatically! 

Gone are the days when simply ranking on Google or sending a few emails could reliably fill your calendar and events. Today, thanks to rapid shifts in consumer search behaviour, the rise of AI, and increasing guest expectations, glamping business owners, unique hospitality providers, short-stay hosts and retreat leaders need to adapt, or risk being lost and forgotten.

Listen to the full episode here:

If you've been wondering why your website traffic is down, bookings are slower, or engagement is dropping despite your best efforts, you are not alone. But the solution isn't working harder... It's working smarter. 

The Cheese Has Moved: What Glamping and Retreat Hosts Can Learn from a Classic Business Book Parable 

In the book Who Moved My Cheese?, we're reminded that clinging to what worked in the past is a recipe for stagnation....

In the world of experiential travel, your property’s design does more than offer comfort… it tells a story. A story that gets shared in photos, reels, and tags. And that story can help you build you a fully booked calendar.

So how do you design your glamping site, retreat or unique hospitality not just for rest, but for where guests do the storytelling for you?

The secret? Intentional design that encourages connection and content.

Here's how you can tailor your glamping stay to attract modern guests and inspire user-generated content that sells your space without you lifting a finger.

Whether you're a glamping business owner, unique hospitality host, or building a short-stay eco-retreat, these strategies will elevate your brand, attract your dream guests, and help your property stand out.

1. Create Photographable Moments in Unexpected Places

Guests love capturing the unseen details. Think beyond the obvious.

• Add a winding woodland path dappled in fairy lights (or an army of ga
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Starting a glamping business is an extremely exciting venture for those looking to launch a lifestyle business providing unique outdoor experiences. With the right foundation and marketing in place, you can turn your vision into a profitable reality. Here’s how to get started.

How to Build a Strong Foundation for Your Retreat or Glamping Business

The first step in launching a successful glamping business is to understand the wider industry and hospitality marketplace. The next step is to understand what makes your services unique. Seeking guidance and support from industry experts is vital, as is creating a business plan that highlights the uniqueness of your venture. This strong foundation will help you stand out and attract your target audience.

Click here to watch Sarah explain these tips on YouTube

How to Connect with Your Audience through Your 'About' Page

Crafting a compelling 'About' page is crucial for engaging potential customers. Share your story, values, and the peopl...