GLAMPING BUSINESS AND RETREAT EVENT SUCCESS

In the ever-evolving world of glamping, luxury outdoor hospitality and retreat events, one truth is undeniable: the game has changed... Dramatically! 

Gone are the days when simply ranking on Google or sending a few emails could reliably fill your calendar and events. Today, thanks to rapid shifts in consumer search behaviour, the rise of AI, and increasing guest expectations, glamping business owners, unique hospitality providers, short-stay hosts and retreat leaders need to adapt, or risk being lost and forgotten.

Listen to the full episode here:

If you've been wondering why your website traffic is down, bookings are slower, or engagement is dropping despite your best efforts, you are not alone. But the solution isn't working harder... It's working smarter. 

The Cheese Has Moved: What Glamping and Retreat Hosts Can Learn from a Classic Business Book Parable 

In the book Who Moved My Cheese?, we're reminded that clinging to what worked in the past is a recipe for stagnation...

In the world of experiential travel, your property’s design does more than offer comfort… it tells a story. A story that gets shared in photos, reels, and tags. And that story can help you build you a fully booked calendar.

So how do you design your glamping site, retreat or unique hospitality not just for rest, but for where guests do the storytelling for you?

The secret? Intentional design that encourages connection and content.

Here's how you can tailor your glamping stay to attract modern guests and inspire user-generated content that sells your space without you lifting a finger.

Whether you're a glamping business owner, unique hospitality host, or building a short-stay eco-retreat, these strategies will elevate your brand, attract your dream guests, and help your property stand out.

1. Create Photographable Moments in Unexpected Places

Guests love capturing the unseen details. Think beyond the obvious.

• Add a winding woodland path dappled in fairy lights (or an army of ga
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Starting a glamping business is an extremely exciting venture for those looking to launch a lifestyle business providing unique outdoor experiences. With the right foundation and marketing in place, you can turn your vision into a profitable reality. Here’s how to get started.

How to Build a Strong Foundation for Your Retreat or Glamping Business

The first step in launching a successful glamping business is to understand the wider industry and hospitality marketplace. The next step is to understand what makes your services unique. Seeking guidance and support from industry experts is vital, as is creating a business plan that highlights the uniqueness of your venture. This strong foundation will help you stand out and attract your target audience.

Click here to watch Sarah explain these tips on YouTube

How to Connect with Your Audience through Your 'About' Page

Crafting a compelling 'About' page is crucial for engaging potential customers. Share your story, values, and the peopl...