GLAMPING BUSINESS AND RETREAT EVENT SUCCESS

In the Start Up And Grow Club, an accelerator program for glamping businesses and unique holiday rental hosts, we have been talking about negative practices being used by OTAs to the detriment of small business owners. One such practice is ‘ghosting’.

This is such an unscrupulous activity it definitely supports the case for generating more direct bookings between the hosts and guests and relying less on OTAs (online travel agents).

Listen to podcast episode #44 on your favourite platform here.

Ghosting is becoming increasingly common within the hospitality industry but it’s likely you haven’t heard of it before as OTAs are doing a great job of covering their tracks with this underhand technique, which they are using to boost their profits.  

With many OTAs changing their terms and conditions to allow them to carry this out legally, it is incredibly important that hospitality owners are aware of the negative impact that ghosting can...

The Book Direct Show is a virtual event designed to share insider knowledge of how accommodation owners can attract guest bookings without having to pay significant commissions to online travel agents (OTA's) and you can register to take part today from anywhere in the world.

There are currently about 400 OTA's globally, selling travel-related products from glamping, resort, hotel, B&B, long and short-stay rental accommodation, to airline tickets and car hire.

We are all very familiar with Booking, Expedia, Agoda and Airbnb and more than aware of the advantages that utilising a 3rd party company brings to our travel plans. However, there are many disadvantages for guests and service providers when not dealing directly with each other. 

Why Booking Direct Is So Important

The OTA's business model is based on the fact the guest and service provider do not communicate until they arrive at the accommodation and this is bad for everyone apart...