Glamping Consultant Sarah Riley Highlights a “Tourism Turnaround”

I’ve been immersed in hospitality services, glamping and marketing for over 20 years previously jointly-managing a 5* boutique hospitality business. Offering coaching, private consultancy and business advice, I hope to inspire other people to achieve their dreams of a successful, unique holiday rental. 

I’m deeply passionate about the industry and the great outdoors. Despite working hard spinning the two companies I have founded; Inspired Camping and Inspired Courses, as a family we are most at home in the great outdoors and love to escape to the wilderness, foraging for wild foods and hidden treasures when we can! 

Why is ‘glamping’ so perfectly placed in the holiday market?

The #TourismTurnaround is about the recovery of the holiday industry after the Covid-19 pandemic. Not surprisingly, due to the current global situation and associated travel restrictions, the “Staycation’ trend has gradually increased in popularity throughout 2020. A staycation is a period of vacation when an individual or family participates in leisure activities and short-term stays within driving distance of their home. 

Thankfully, in recent years the local hospitality industry has really stepped up a gear, offering more choice, higher standards and greater flexibility, and the glamping industry specifically is perfectly placed to recover well and continue to confidently operate during an unstable economy.

What are the advantages of a staycation?

Travelling is essential for all vacations, but if you could keep it to a minimum, why wouldn’t you? Long haul flights, lengthy stopovers and transits all use up precious time that could be added onto your break. Thus resulting in rest - not stress!

Air travel alone can cause huge amounts of undue stress. Having to remember passports & tickets, worrying about the weight of a suitcase and what liquids might be lurking at the bottom of your hand luggage and now the added complexities of border restrictions and adhering to Covid procedures, etc. are increasingly tiring. It seems much more appealing to just load some bags into the car and choose some great tunes for the short drive to your rest and recover destination. 

Choices have increased and the explosion of exciting places to stay, fueled by platforms such as Airbnb, are appealing to holidaymakers looking for more of a “home from home” experience or an alternative bespoke adventure. Although it may not feel like it, we’ve had a run of relatively good summers, weather-wise, and when you can get a tan in Cornwall, why bother flying to the Canaries?

Distancing and socialising in outside spaces has now become a part of the ‘new norm’, yet that is something already built into the very nature of glamping. Glamping provides a luxury, unique, and close-to-nature experience. Secluded and at peace, you are able to reconnect with nature and reap the health benefits of being outdoors and enjoying quality family time. 

How The Right Business Advice can help

Now more than ever, I want to share my expertise with others in the hospitality industry. Along with providing a dedicated consultancy service, I have been working alongside hundreds of business owners during this challenging time, running workshops to help them adapt and rise up to the challenges of the ever-changing industry and economic climate. 

The Start Up And Grow Club

I also provide weekly face-to-face support, live training, access to experts and a high-quality community to those wanting to Start Up And Grow small and medium-sized businesses in the industry. Making this an affordable option is vital and all the resources are now available for everyone in The Start Up And Grow Club.

Glamping is an agile and malleable industry, allowing owners to adjust marketing and overall customer services, to meet any changes in future guests perceptions and needs, especially when it comes to the demands of millennials.

Business as usual no longer exists, and my workshops aim to help recession-proof businesses by understanding exactly what needs to be done next, to gain strength in the wake of Covid-19, and prepare for a #TourismTurnaround.

Inspired Courses

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