Guest Booking Success
A Masterclass* With Sarah Riley
For glamping business owners and holiday rental hosts who want to confidently attract more guests, direct bookings and profits.
*Includes The Direct Booking Success Blueprint®
Owning A Unique Holiday Accommodation Business Can Be Challenging...
While we love the growth experiential hospitality is enjoying, it brings with it major market shifts, a change in your guests buying behaviour, an increase in competition, a rise in guest expectations, frustrating technology and the need to get super-focused on marketing.
But marketing is a massive topic that can leave you overwhelmed, stressed and confused about what works best and exactly where to start.
That's why I'm glad you're here!
Find Out What Really Works...
The *Guest Booking Success Masterclass* is an 8-module course with 6 group coaching sessions that will guide you step-by-step through the process of finding guests who send you referrals, so you can turn your passion into profits.
This fully supported course gives you the entire Direct Booking Success Blueprint®, so you can turn your hospitality business into a guest magnet.
Once you finish you'll know exactly what to do next and will have unstoppable confidence to achieve your goals.
More Visibility, Guests And Growth...
âś” Access The Direct Booking Success Blueprint®
âś” Get visible and increase revenue quickly
âś” Attract perfect guests who become lifetime customers and regularly recommend you to others
âś” Get time-saving copy and paste bonuses, checklists, step-by-step processes and support to get the most momentum in the least amount of time.
âś” Access a community of people working to achieve the same so you never struggle on your own.
âś” Increase your exposure, impact and success and become the confident host you know you are meant to be.
Sharing Techniques Very Few Are Using...
The step-by-step instructions take you through some of the most successful strategies available to get the results you want and the bookings you need.
How much is an extra booking a year worth to you?
... An extra booking a month?
... An extra booking a week?
Imagine what you'll be able to do with the extra income.
This fully supported program has been designed to help you get your hospitality business visible and working on auto-pilot to maximise your guest bookings fast.
It shows you how to get result so you can finally stop relying on expensive online booking agents.
"Before starting this Masterclass… I had a plan to use social media to promote my business because I followed your business startup plan but was lacking information to take action properly. Now… I’m more confident that I can do a lot by myself and the course give me the knowledge I needed to know what I need to do. I also feel that I want to put effort into my marketing instead of delegating it entirely. Before the course I was afraid of the unknown and did not want to put the effort because of that. I know I still have to put a lot of effort to get where I want to be but I’m not afraid anymore. I know I will get result using what you have shared in the course. If someone is in the same situation I was, I would highly recommend considering your course."
Marc-André G.
Hi there... I'm Sarah Riley
For the last 10 years I've been working intimately with unique holiday accommodation hosts to help them start-up and increase their guest bookings and profits.
I've not only been teaching it, I've been doing it too, by jointly managing a 5-star boutique hospitality business, running 'Inspired Camping' and sharing best practice and interviews with experts on my podcast.
That's how I know that with the right strategy you can attract new guests and make them repeat customers who send you referrals.
You just need to know what works and how to do it and that's how I can help.
HAVE YOU NOTICED THAT...
• Guest booking behaviour has changed and gaps are appearing in your calendar where there were never gaps before?
• Competition in your local area is starting to increase?
• Booking agent commission fees, like Airbnb, are increasing?
• You just can't figure out how to get good results with your paid advertising?
• You lack confidence about what works and worry everyone knows more than you?
• You have a scatter-gun approach to marketing and keep getting distracted?
• You feel more stressed than ever and know you need to work smarter rather than harder?
• As a new business you want to have a quick impact but lack the knowledge about what works in this industry?
NOW IS THE PERFECT TIME FOR YOU TO GET INVOLVED...
Glamping, eco-retreats and unique holiday rentals have moved from being an unusual trend into a significant industry and business model, so this is the perfect time to get started.
It is also a perfect time to launch, grow and scale your hospitality business through targeted guest attraction marketing.
Let me explain:
âś” There has never been a time when you have all the tools you need to automate your marketing processes, outsource your regular tasks and make an impact
âś” You no longer need to rely on booking agents to attract guests and can decide what's best for you
âś” With an effective guest attraction strategy in place, you can generate consistent revenue and create space for you to do what you love... looking after your guests so they'll continue to return time and time again.
Everything you need is at your fingertips.
The question is... are you the hobbyist or the business owner?
"You don't meet *UNIQUE HOSPITALITY* Experts everyday - but I did. Sarah Riley's knowledge and contact base was GOLDEN... Timing can be KEY, having top level support like this was worth its weight. I could ask direct question and get direct answers. Sarah is still on board with my project KUDHVA. She's a regular go to for us. Having been in the industry since its inception she can quickly drill down your needs. I feel that I got seriously lucky... without her KUDHVA would not have been born. "
Louise M., Owner of KUDHVA
There Is A Solution...
This Masterclass shares all the shortcuts, the secrets and the answers to promoting your business and giving it momentum in the marketplace.
How It Can Help...
It helps you get organised and take charge of your marketing, to stop listening to harmful distractions and become the confident leader of your business. ​
Create Demand...
Get this bit right and you will be able to move towards the automated phase of publicising your business so you can ditch selling for good!
WHO IS THIS FOR?
âś” Glamping business hosts
âś” Unique hospitality and holiday rentals
âś” Extraordinary eco-resorts and outdoor experiential hospitality
âś” Boutique hotels, bed and breakfast establishments and cottage vacation rentals
âś” Cabins, treehouses, hobbit holes, woodland retreats and other unique accommodation
"Its really hard to keep up with speed of change in the digital world - advertising, social media and booking trends - but Sarah is constantly updating the resources in the course so you’re always up to speed and don’t have to spend hours trawling for information as it’s already been done for you. Managing budgets is hard when you’re starting up from scratch but I have to say that it was definitely money well spent and continues to be excellent value. I’m very excited about the new app which means I’ll be able to access training from my phone anytime and anywhere – perfect to fill those idle minutes when I’m waiting for our guests to arrive!"
Caroline, Woodland Retreat Owner
HOW IT WORKS
The 8-week group coaching course, has been designed to get your unique hospitality accommodation visible quickly.
Held in the Inspired Course's VIP lounge, the Masterclass allows you to:
• Follow the course framework and blueprint, which has been developed after years of analysing what works.
• Watch the video lessons
• Download the accompanying workbooks
• Work step-by-step through the checklists
• Take advantage of the additional resources and bonuses
• Ask questions about how it all applies to your business in the 6 group coaching sessions
• Get extra support whenever you need it in the members-only Facebook group
• Access our amazing community as we wholeheartedly believe we are better together!
EXCITING EXTRAS
• You'll also have lifetime access to existing content and all future updates.
• You can easily monitor your progress through the course as the entire learning suite in the VIP Lounge is optimised for your mobile device and can be accessed through the smartphone app.
• When you are ready to launch your guest attraction strategy you'll have some exciting publicity through 'Inspired Camping'.
Step-By-Step Workbooks, Bonuses And Resources
Each module comes with downloadable workbooks to guide you through each section so you can apply the content to your own business with ease.
The bonuses also include eBooks, checklists, guides and everything you need to take vital action in the least amount of time.
WHAT DO YOU NEED TO TAKE PART?
All you need is a computer or your smartphone and the Internet.
Everything is recorded, so if you can’t make the time of the coaching calls then you can watch them in your own time and at your own pace, while at home, in the office or travelling in-between.
This is transformational learning because you do the work while you go through the course and take part in the group coaching, allowing you to generate immediate results for your business.
"The Deborah Meaden of glamping! Your insight into the design, operation, branding and marketing of our proposed glamping site in Inverness was invaluable in helping me move forward with confidence... "
Alex D., Glamping Business Developer
IT SUPPORTS YOUR STAFF!
If you employ staff and want them to be the best at what they do, then this Masterclass is also for them.
Think how much time and money that's going to save you in staff training!
The easy to follow video and workbook Masterclass will free you up from having to train your staff while making sure that maximum effort is being made to get your guest attraction strategies organised and winning like never before. All without you having to spend time bringing them up to speed, as this course will do it for you automatically!
THIS MASTERCLASS WITH THE DIRECT BOOKING SUCCESS BLUEPRINT® WILL HELP YOU...
✔et the systems in place to attract more direct guest bookings with ease
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âś” Pinpoint your clarity and confidence so you know where to prioritise your efforts
âś” Uncover your zone of genius even if you think you have no talent for marketing
âś” Access a
"Amazing content! Sarah overdelivers! I feel much more confident to launch our new glamping business after following Sarah's class. We especially appreciated how she always found time to answer all of our questions, leaving us with multiple solutions to consider. Sarah's class makes you rethink your marketing strategies in a new way you never thought of. Being able to connect live with Sarah and other business owners makes it motivating to get through the class faster. Glad we invested in this course."
Emilie L., Unique Vacation Rental Owner
The Guest Booking Success Marketing Masterclass
Click each week below to view the course content and bonuses...
Module 1: An introduction to your business marketing and getting started
You have a business, so that makes you a marketer. Now it's time to become a GREAT marketer! This Module shows you the foundations to getting the results you want faster and easier, and how to set it up so it works on auto-pilot.
Your introduction to marketing
The essential pieces of the puzzle and how they fit together to make a successful and scaleable business.
The essentials of unforgettable branding
How to create an unforgettable brand, even if you already have one, and have it working for you on auto-pilot.
Essential planning tools
Step-by-step instructions about what you need to think through and make decisions about today.
Promotional planning
Why it’s so important to get this bit right, while leaving yourself some wiggle room and a marketing-margin-for-magic for those things you didn’t plan for.
Understanding you, what makes you tick and why it’s ok to outsource
A rarely talked about technique that will open your eyes and leave you stunned by what you discover… in a good way.
Module 2: Content Creation
Become your own graphic designer and copywriter in a day with ease, while keeping complete control of your words, imagery and designs. This Module explains what works, and what doesn’t, so you don’t have to waste your time trying.
Everything you need to know about writing publicity copy and why you should care
This proves why content is king and shows you the elements you need to focus on, including a helpful checklist to use each time you need to craft something of your own.
Graphic design training with your branding for various platforms
Watch over my shoulder as I show you how to make stunning graphics for posters, adverts, social media posts, website offers and more, including what you need to get the wow factor.
The ‘how’ of email campaigns
Everyone keeps telling you to do this, but how do you get it right?
Keeping your assets in order and available for your team
Mapping out those essential assets to help you be the effective leader of your team.
Module 3: Attract interested people and turn them into lifetime customers who send you referrals
The essentials of having an online presence to attract customers who want to buy from you, even if you don't understand the technology.
Different stages of marketing with your customers
There are more stages to attracting customers than you might think, but what’s the most important one? Well, that’s developing your relationship with potential customers you haven’t even met yet. Sound impossible? Not for long!
Understanding your target market and what makes them tick
Knowing what makes your potential customer tick is essential… but difficult. This makes it easy by showing you where to look and asking you the right questions to get your grey cells buzzing.
The art and science of repeat bookings
This lesson shows you in great detail how to turn a one time customer into a lifetime customer who sends you referrals.
Dealing with complaints
Let me be your cheerleader and mentor for those unthinkable moments when a customer complains. Have my vital golden rules available for you to refresh your skills and give you courage if you are ever asked to step into the 'lion's-den'.
Module 4: Crafting your offer and making sales
Understand, find and talk to your customers and make them want to buy from you... with pleasure... because you are going to make them realise you are a match made in heaven.
Understanding what makes you unique
What makes you different and why it’s so important to get this bit right. This lesson unravels the secrets of those who have already claimed their 'va va voom'!
Your product or service and how to price it and sell it
Do you know what pricing strategies everyone else is using and why? But do you want to learn why I recommend a completely different approach? This lesson will get you thinking differently to avoid starting a race to the bottom.
Conversion tools for converting interest into bookings
This lesson explains, in a super-simple way, how to get your website and adverts to convert your audience into customers with ease.
The how and why of feedback and what it can do for you
This lesson will get you thinking about doing something you’ve never done before… and you’ll be excited about it because it will open doors and bring real opportunities to you.
What has to be right and what so many business owners get wrong with their websites
Watch over my shoulder as I give a unique accommodation business a full and real-time website audit. This lesson will give you 'ah-ha' moments about your own website like you’ve never had before.
How to find and talk to your customers and make them want to buy from you.
This lesson will help you understand how to tailor the language of your offer in such a way to get your potential customers desperate to book with you!
Module 5: Getting your social media right
Discover what works best in this industry with step-by-step guides to help you generate greatness while automating and streamlining your efforts.
What works best with this industry
Including what I recommend and why I recommend it. With social media… I don’t just say… I do! Just take a look at my own ‘Inspired Camping’ platforms to know that I mean business when it comes to building an audience. Now, I want to share my secrets with you!
The essentials for...
Twitter, Facebook, Instagram and Pinterest, including the specific benefits of each one so you can make the best choice about where you dedicate your time.
Results focused...
How to go from 0-1000 in 3 months using a simple but effective approach.
The tools available to help make it easier
Learn about the tools others are using and which ones are best for you.
The Influencers Marketing Guide
Get the exact step-by-step strategy of how to use the influence of others to make more bookings. This section includes a case study of how one business became fully booked for a full year, in a matter of days.
Module 6: Measuring performance in a sexy way!
Easily measure your website performance, occupancy levels and advertising-costs-versus-effort with these simple tools to make sure you are getting the maximum return on any investments. This Module gives you the reasons why as well as a downloadable do-it-for-you automated spreadsheet. All you need to do is drop in the numbers and it will show the totals, enabling you to make the best decisions for your business.
Performance indicators and your return on investment
The different marketing performance indicators and why and how you need to calculate them to understand your return on investment.
Reputation management
Analyse your online and offline business image and the top ways to find out what people are saying about you.
How to measure your online impact
Learn what you need to focus on and how you can use certain analytic tools and data to shape a more dynamic and successful business.
The tools available to help make it easier
Learn about the tools others are using and which ones are the best for you.
Module 7: How to make the media work for you
The Media is a complicated beast, but there are ways you can tame it to make it work for you. This module will help you take a peek behind the scenes and understand more about what makes the media tick.
Dealing with media and understanding how to make it work for you
Get the inside line on what you need to do to shift the power balance in your relationship with the media.
Getting your assets right and being prepared for anything
The 'what, when and how' of what you need when dealing with the media regularly.
Unforgettable topic ideas, developing the perfect pitch and landing coverage
Learn how to write a press release and come up with brilliant topic ideas whenever you need them so you can develop the perfect pitch and land that big piece of publicity.
The Marketing Masterclass Bonuses
The bonuses are designed to make key elements of attracting new customers as easy as possible for you, so, you can maximise bookings without feeling overwhelmed.
1. A year’s worth of pre-written blogs as a gift to you (and a secret weapon) to get your business blog flying without having to do a thing: simply copy and paste!
2. A 'how to' sourcebook for getting listed in multiple accommodation directories to maximise your bookings.
3. A free e-book for your website visitors to download to help you grow your email and future guest lists.
4. Getting your mindset ready for success (and dealing with imposter syndrome).
5. Top ways to increase your revenue that you probably haven't thought of yet.
6. A Professional Photographers guide to improving your business imagery with ease.
7. A 500 word blog post with your images and backlinks on Inspired Camping
8. 10 cool ways you can nurture your customers by email to keep them interested and in the 'buyers' state of mind.
9. A list of tools others are using to simplify their marketing activities so you can too.
10. 40 powerful ways you can promote your business on a limited budget.
11. Content marketing ideas to easily create engagement on your social media channels.
12. The beginners guide to website SEO and getting Google to love your website
13. The event promotion checklist - a step-by-step guide to a successful event
14. Your new business launch checklist - a step-by-step guide to a successful launch.
15. Guest experience checklist to maximise great reviews and customer returns.
16. New exciting techniques as they develop in the world of guest attraction.
Masterclass Coaching Sessions
To make this learning truly transformational, the coaching led option will give you 6 group coaching sessions giving you an opportunity to ask questions and understand how to apply everything to your own business. You will also have access to a private Facebook group for additional ongoing support. This means it's not just a course, it's an instructor-led program with live teaching sessions, and a supportive community to help you grow your guest bookings in just eight weeks.
"Sarah Riley was an absolute lifeline for us. Her e-learning course was our first discovery, which saved us hours of time of research and £100’s of pounds of potential wasted money by taking decisions that would have been uneducated. There is no other resource out there of this quality in the glamping sector - other than Sarah Riley herself! After purchasing the e-learning course, it was an easy decision to retain the services of Sarah as a consultant. "
Mark K., Hospitality Business Developer
Take A Look Inside The Masterclass
14 DAY MONEY BACK GUARANTEE
If you are not totally satisfied with the Marketing Masterclass and the amazing bonuses that wait for you in the VIP Lounge, let us know within 14 days and you will be reimbursed immediately. It's as simple as that... x
Joanna enrolled in The Masterclass while setting up her glamping business. She wanted to learn how to convert an audience into paying customers so she could quickly turn her passion into profits. This is what she said about the course...
Masterclass Member
Butterhills Escapes is a delightful off-grid retreat nestled into the hill along a woodland trail in the UK. This stone built Linhay is owned by Caroline, who says...
"I love the fact that you can work at your own pace, dip in and out and refresh your skills and knowledge at any time – the resources don’t disappear, there’s no time limit or renewal required. Sarah is super-supportive and it’s great to connect with others in the Facebook Group."
"Sarah, I am really just getting into all your top tips in the Marketing Masterclass (am currently in the 2nd unit) and am finding it all brilliant! Can’t wait to learn even more!"
Joanna T.
Masterclass Member
Cielo offers fun glamping stays with a conscience. Pat and Emilie were members of the Masterclass before launching their dome retreat and restaurant, and now have a thriving business in Canada.
"Being able to connect live with Sarah and other business owners makes it motivating to get through the class faster. Glad we invested in this course."
Imagine what you could do with a bit of extra income. Pay off a loan, employ more staff or outsource your laundry. Maximising the income of units you already have by attracting more guests is how you achieve this!
What Other Hosts Are Saying...
By the end of this training you will have access to my step-by-step guest attraction system and Direct Booking Blueprint® to confidently build the visibility of your hospitality business.
Places are limited!
Are you going to be the person who takes action today because...
Knowledge + Action = Results
YOUR FINAL QUESTIONS ANSWERED...
The Marketing Masterclass closes for enrolments so students who purchase the course can get Sarah's full attention in the coaching sessions and when questions are raised in the VIP Lounge.
Please contact me to talk about your options.
It is a members-only area reserved for ambitious and determined business owners to get training and support.
Once you have purchased your program, you will be asked to set up your account where you will find your training and coaching dates waiting for you.
Yes - expert interviews, high quality training and advice for members only.
Yes - all the materials will be available for you at any time you choose to access them and from anywhere in the world.
Yes - the materials apply to any unique accommodation businesses in any location around the world.
Yes - it has been tailored for unique accommodation businesses, including cabins, woodland retreats, treehouses, beach houses, canvas, wooden and bricks and mortar structures.
Yes, absolutely. The sooner you start marketing your business, the better. It's also much harder to shift and change further down the line, so getting it right from the start is essential.
Yes - the course is Certified by Inspired Courses. Once you have completed the lessons you will be sent your Certification. This can be used to reimburse your fees through local business schemes and grants available to you.
The coaching dates are in the introduction section. All sessions take place online and recordings are made available afterwards. This is not available in the self-study option.
If you purchased the coaching option, they will be available for you to view 24 hours after the coaching has completed.
We can not promise or guarantee your results. It is up to you to do the work and apply it to your own business. That's when the magic happens. Knowledge + Action = Results
Yes - you can explore local business grants available to you. It is also worth remembering you only have to make one additional booking, which could cover the entire costs of the course. Also, depending on the laws of your country the price of the course could be tax deductible.
Yes - the Easy Pay option allows for payments to be spread across 3 months.
Yes - there is a 14 day money back guarantee.
Yes - you have invested in this package and we want you to get the full value of that investment. However, you can not share the content with those who intend to use it for their own commercial gain.
This is a timed-release 8 week course with 6 group coaching sessions and additional support in the private Facebook Group.
It is spread over 8 weeks so you can fully apply the knowledge you gain in the lessons to your own business, implement the action steps recommended in the workbooks and take part in the group coaching without feeling overwhelmed.
The lessons are high-quality explanation videos, with downloads and accompanying workbooks.
Each week the course has its own workbook for you to print and use alongside the video lessons, to ensure your learning is truly transformational for your business.
They will be released when you have gained an understanding of how you can use them to their fullest potential. Full instructions will be given when you purchase the course.
Visit this page and sign up for the email alerts. You will also get some amazing marketing tips in a free eBook to help you get started.
Yes, we do. If you would like to be one of our referring partners, who in return will receive a generous commission for each referral, please click here.
Yes - please contact me for more information.
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Please visit this page for more information.
Yes - please contact me for more information.
Please get in touch and we will contact you by email as soon as possible - contact me here
Disclaimer: Nothing on this page, our website, or any of our content or courses is a promise or guarantee of results. All the material within InspiredCoursesVIP.com is provided for information purposes only and we are not implying you'll duplicate any results. Your results will vary and this depends on many factors. All business entails risk and no action should be taken solely based on the information in InspiredCoursesVIP.com The publisher is not entering into any kind of practitioner/client relationship with its readers. The publisher is not responsible for errors or omissions.
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