Glamping Business Start Up And Grow Retreat

in beautiful Abruzzo, Italy

Unlock the secrets of glamping success and jump-start your own journey with this one-of-a-kind retreat that allows you to look behind the scenes of an operating business! With hands-on advice from experienced glamping business owners, you’ll be equipped with the skills, insights and confidence to build the glamping business of your dreams.


This is also for experienced owners who want to spend time with like-minded people and enjoy a fun workcation while networking and refining their operations.


And there will be lots of fun, with yoga, meditation, wine tasting, massage, horse riding and stress-busting tools and techniques, all set with the backdrop of the Appennine mountains in Italy!


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This one-of-a-kind owners 'workcation' retreat is an opportunity for you to look behind the scenes at what it really takes to run a glamping business, emulate it and kick-start your own success journey, no matter where in the world you are.

Time spent with groups of like-minded entrepreneurs and business owners already experienced in what you want to do is one of the most important ways to catalyse change and supercharge your start-up and growth progress.

This exclusive retreat will bring together those with a focus on connectedness and being able to forge bonds and make memories. It will be a valuable time away from your normal day-to-day with a vibrant group of people to learn, grow and raise your game as a glamping business owner. It will also help you understand what’s needed operationally to help you charge through your day-to-day tasks confidently without feeling inexperienced, stressed or anxious.

Shake off procrastination and supercharge your motivation

Get the business tools you need for when you return home

Learn techniques to de-stress and take control of your business building dreams

What You'll Learn

As a group, we will be thought leaders, new owners, existing owners and those who haven’t even started yet. The retreat will give you an opportunity to look behind the scenes and learn from seasoned owners, while at the same time enjoying everything beautiful Italy has to offer, and there will be lots of fun too.

As well as looking behind the scenes of an existing successful business and having an opportunity to ask any question you want, you will also have a curated collection of adventures that are aimed at helping you de-stress and rapidly develop as a business owner and entrepreneur.

You will learn what glamping guests really want and how to deliver an unforgettable experience they will talk about for years to come. You will learn by diving deep into the day-to-day activities, watching, doing and asking seasoned professionals what they recommend.

There’s no better way to understand how it will work for you and your own unique business plans.

Who is this workcation for?

If you’re at the glamping start-up stage, already running your business or dreaming and wanting to explore your options, then this retreat is for you.

It will give you the knowledge, clarity and confidence you need to take action and achieve what you want for your business and your life, no matter what that looks like.

The best bit is that as well as the business knowhow, looking behind the scenes of a successfully operating business and having 5 days to speak with two industry experts on anything you need help with, you will also have all the fun retreat activities that will make you feel like you’ve truly had a holiday and time away from work. After the event, you will be full of answers, inspiration and motivation ready to get your own business firing on all cylinders ready for next season.


The event will unite new and existing hosts in an inspirational, energetic and exciting setting and will give you the personal and undivided attention of Kerry Roy and Sarah Riley. These are two individuals who have collectively been involved in hospitality and the glamping sector for over 35 years.

Kerry Roy

Kerry is a retreat, wellness and festival organiser and the visionary behind Camp Katur in Yorkshire and Cerchio Del Desiderio in Italy. Both business models use a variety of glamping structures on her own property and by working in partnership with landowners.

Kerry’s award-winning site at The Camphill Estate offers weddings, wellness, corporate and team-building events. She was also the first to introduce Geodome Glamping into Italy as a solo female entrepreneur with zero language skills!

As a trained Yogi organising various Wellness retreats at Cerchio Del Desiderio Glamping Retreat, she draws on her experiences of organising an annual VW camper-van festival for 5000 guests.

Now with several TV appearances under her belt - including Channel 4's A New Life In The Sun - and as an influential speaker, Kerry enjoys promoting and supporting the glamping industry whenever she can.


Sarah Riley

Sarah has been immersed in the world of glamping and unique holiday rentals for over 20 years by helping thousands of students design their dream eco-accommodation business and the lifestyle they want. Think treehouses, bubble tents, domes, yurts, safari tents and tipis and you’ll get the idea.

Now, as the CEO of The Glamping Academy, she uses her experience to help others launch ideas quickly, start earning immediately and get ahead of the competition, without sacrificing life goals or the environment.

She has been featured by The Sunday Telegraph, The Daily Mail, Eventbrite and Metro, and is the host of her own podcast ‘The Business of Glamping And Unique Holiday Rentals’ and 'The Glamping Show Americas'. She also leads one of the largest business communities in the industry and is invited to travel the world to talk on these topics.



Set between the Adriatic Sea and the Appennine mountains amongst rolling hills of olive groves in what’s known as Abruzzo's finest olive oil production lands close to Pianella and Loreto Aprutino.

Cerchi Del Desiderio (Circle Of Desire) is located amongst 10 acres of land with 350 olive trees, stables for horses, yoga and meditation decks, a botanical breakfast room, a splash pool, magnificent panoramic views of Gran Sasso Mountains to one side, and rolling green hills, medieval hilltop towns to the other side.

At night you can sit back relax and dream of your own business development with epic views and the silhouette of mountains, the glistening twinkles of distant lights and dark skies stargazing.



Get the jumpstart you need to launch and grow a successful glamping business no matter where you are in the world. Our one-of-a-kind owners' retreat provides an insider look into the world of glamping, giving you all the tools and knowledge you need to succeed.

This has been designed around fun, great food, self-care and relaxation… all mixed in with great company, and business support and set against the backdrop of a superb glamping business in the Pianella region of Italy.

Seven days before you attend the retreat

An online group meeting will be held to get you excited for the trip, make sure you have everything you need and allow you to make requests for specific business-focused sessions you want to enjoy during your stay. We will cover:

  • Group introductions and getting to know each other
  • Setting the scene about worldwide travel trends in Glamping hospitality including real-world examples of what’s working and what’s not
  • Question and answer session about the retreat and your travel plans
  • Vote on the content you would most like to receive at the retreat
  • Setting up your complimentary member's area with The Glamping Academy on your smartphone app to keep your retreat handouts and travel information in one easy-to-access place that you can keep with you on the go.

Three days before you attend the retreat

A second group session will be held to give you the chance to ask final questions and make sure you have everything you need to enjoy yourself in beautiful Abruzzo.


This will be a fantastic opportunity to introduce your individual project and aspirations for the future to get the tailored input you need to make real progress.

By sharing your hopes, dreams and aspirations you can get early input from others to open doors and help you feel like you have a team of cheerleaders behind you on your business journey.

From the set-up stages to the refining and growth stages, this is the time to share it all in a supportive and inspirational space.


Vital self-care for entrepreneurs
as a healthy outside starts from the inside
so there's plenty of time for fun, rest, recovery and lots of stress-busting tools to take home with you


Yoga with Milva Shanti (all abilities)

This is your chance to be guided by an extraordinary yoga teacher and Founder of the yoga school in Pescara. No matter what your ability is you will learn vital techniques to keep your body and mind flexible and healthy so you stay strong for your growing business.

Daily meditation with Stefania Stokes

Quietening the mind can have a profound impact on your ability to achieve more and stress less. These regular sessions with a meditation master will help you develop a daily practice that you can continue when you get back home.

Relaxation massage with Natalia Krautsova

Over the 5-day event, every attendee will get a 60-minute massage to help reduce any lingering stress you might be feeling, increase your relaxation, improve overall circulation, energy and alertness, help lower your blood pressure and improve your immune function.

Ciavolich wine tasting and vineyard tour

This is not just a wine-tasting event, this is a complete immersion in the culture and history of the Loreto Aprutino Estate in the ancient 1853 cellar of Miglianico. These tasting events are exclusive and highlight how Loreto Aprutino has become an example of excellence around the world. You will hear the story of the vineyard and taste 4 selected labels paired with Niko Romito’s famous bread, locally grown olive oil and samples of Abruzzo cheeses.

Horse riding with Luciano Ricci Cavalli (all abilities)

A study commissioned by The British Horse Society found that horses have a natural ability to connect with and relax their rider. The act of riding regularly helps with decision-making and gives a multitude of health benefits, such as lowering blood pressure improving heart function, and core strength as well as burning calories.

The entrepreneur's stress and anxiety-busting toolkit

In this session, Sarah will share the techniques she personally uses for lowering anxiety and improving her brain health using natural tools, exercise and foods. As a stroke survivor and speaker who is invited to travel the world to share her knowledge on glamping and hospitality topics, these have proven to be incredibly valuable and comforting at those times when they are needed the most.

Glamping Business Success First Hand

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Yes, you get to ask us anything at all. Grill us on our personal hospitality, workflow, best practices, and tools we use for our own properties and businesses.


Agenda and times are subject to change as we tweak the schedule and work to the attendees' primary needs.


This is not just about delivering beds and bathrooms. This is about helping you create award-winning experiences that will stand strong in the face of growing competition.


Jam-packed with helpful information taught by successful vacation rental owners with a unique variety of expertise you simply won’t find anywhere else.


Ignite your dreams of entrepreneurship and discover the secrets to becoming a successful glamping host with the Glamping Business Owners Start Up And Grow Retreat. 


You will leave feeling refreshed, inspired, and equipped with the tools to kickstart your own success journey!


: Contrada San Desiderio, n 50, 65019 Pianella PE, Italy

Accommodation type: The Old Stable (shared twin room)

Summary of what's included:

  • Member's account in Sarah Riley’s Glamping Academy to include all meeting recordings, retreat materials and added extras
  • Accommodation 5 nights in a shared twin room, with a communal splash pool, acres of land to wander in and sunsets to die for. Private rooms are available for a surcharge. If you want to experience the glamping accommodation options or attend with a business partner, please email [email protected] or [email protected] for individual pricing.
  • Breakfast, lunch and dinner including soft drinks and house wine, during lunch and dinner. 
  • All the activities outlined above, including horse riding, massage, meditation, yoga, stress-busting tools and a vineyard tour.
  • Immersive practical training and theory-based workshops with invaluable behind-the-scenes knowledge of a working glamping business.
  • Making new friends and business buddies. PRICELESS!

This is a small and intimate event, which may not be organised again, so if you are interested in attending it is important you register your interest as soon as possible using the button below.

Please also note that flights and transfers to Pescara airport, train or bus station are not included. See the section below on how to book this.

Please also note that Channel 4's - A New Life In The Sun - may be filming the retreat so if you do not want to be included in this please let us know before you attend.


Click the button below to register your interest in this unique event in Italy where you will receive...

  • A members account in The Glamping Academy
  • 2 online event preparation sessions
  • 5 nights full board accommodation
  • All activities outlined
  • Practical training and theory-based workshops
  • Being re-energised with new friends and inspirational tools to take home with you.


We advise that it is essential for you to book your own adequate travel insurance from the moment of reserving your place on the retreat to cover any change of plans leading you to cancel your travel as you may not be able to recover your full booking from the accommodation provider (please see the Terms and Conditions below)



​​Although the information you will be provided during this retreat is based on direct experience of what works in the industry and although it is believed to be reliable, no warranty, express or implied, is made regarding the accuracy, adequacy, completeness, legality, reliability or usefulness of anything provided.

By attending the retreat you confirm that Sarah Riley of Inspired Collective LTD and The Glamping Academy and Kerry Roy, owner of Cerchio Del Desiderio, provide no guarantees or warranties and are not responsible for any interpretations, decisions made or actions taken by you as a result of this information. 

You represent yourself as a competent, effective individual who is fully able to make your own business decisions and choices, which are your responsibility and yours alone. You must also do your own up-to-date research to take into consideration any legal changes and amendments. 



Please read and agree to the retreat venue Terms and Conditions prior to booking.

Retreat & Accommodation Terms and Conditions



Your purchase will establish a contract to receive a wonderful retreat workcation experience at Kerry Roy's beautiful glamping site, Cerchio Del Desiderio, with Sarah Riley in attendance as a consultant and trainer.